TOKYO,
November. 30, 2021
/PRNewswire/ — Sony Group Corporation (hereafter “Sony”) is collaboratively exploring with Manchester City Football Social club (hereafter “Manchester
Metropolis”), to maximize the potential of online fan date experiences.
Sony will acquit a PoC (proof of concept) with
Manchester
City, aiming to develop new forms of digital content and services that integrate the concrete and virtual worlds to excite and engage both existing and next generation of sports fans across the globe. The PoC will leverage the technologies of multiple Sony grouping companies and the global IP of
Manchester
City.
This initial partnership with
Manchester
City marks another footstep for Sony’s effort to accelerate its commitment to the sporting customs. Sony has already developed successful digital fan experiences in sports, music and the wider entertainment industries.
The focus of this PoC is to create a global online fan community, where fans can gather to interact with other fans, the team and establish new levels of connectivity with the Club inside a virtual recreation of the Etihad Stadium. The Virtual Etihad Stadium will non merely be a realistic rendering of the stadium in
Manchester, U.k.
– it will too exist a point of admission to unique virtual experiences for fans, from fully customizable avatars to next-generation interactive loyalty programs, all new methods of expressing their fandom.
The PoC will leverage Sony’s cutting-edge prototype analysis and sensing technologies, too equally the leading Electronic Performance Tracking Systems (skeletal tracking and data manipulation/Virtual Recreation engineering) of Sony’s Hawk-Eye Innovations [*]. The PoC will explore new means to utilize this technology to engage sports fans from anywhere in the globe.
“Through this PoC, Sony will support
Manchester
Urban center to further increment the value of its content and date with its fans around the world. Sony aims to create an online fan date platform that brings the Social club and its global fans closer together, demonstrating our delivery to the sports amusement business and supporting our partners in seeking new opportunities,” said
Toshimoto Mitomo, Officer in accuse of Intellectual Property and Business Incubation Platform, Sony Group Corporation.
“At Manchester City nosotros have a potent pedigree of continuously embracing the latest technologies to raise our operation – with particular focus on exploring ways to engage and entertain our global fanbase. This partnership with Sony puts Metropolis at the development phase of an exciting project that will create immersive digital fan experiences that accept never been seen before in football. We’re looking forward to launching this collaboration and bringing together Sony’due south industry-leading technologies with the global network of
Manchester
Metropolis fans,” said Nuria Tarre, Chief Marketing & Fan Experience Officer, Urban center Football Group.
About Sony Group Corporation
Sony Grouping Corporation is a creative entertainment company with a solid foundation of applied science. From Game & Network Services to Music, Pictures, Electronics Products & Solutions, Imaging & Sensing Solutions and Fiscal Services – Sony’s purpose is to fill the world with emotion through the power of inventiveness and technology.
For more information, visit: world wide web.sony.com
About Manchester City Football Club
Manchester City FC is an English language Premier League club initially founded in 1880 every bit St Marking’south West Gorton. It officially became Manchester Urban center FC in 1894 and has since then gone onto win the European Cup Winners’ Cup, vii League Championship titles, including 5 Premier League titles (2012, 2014, 2018, 2019, 2021), and six FA Cups. Manchester City FC is i of eleven clubs comprising the Metropolis Football game Group and counts New York City FC and Melbourne City FC among its sister clubs.
Nether managing director Pep Guardiola, one of the well-nigh highly decorated managers in earth football, the Order plays its domestic and UEFA Champions League home fixtures at the Etihad Stadium, a spectacular 55,000 seat loonshit that City have called home since 2003. Today, the Stadium sits on the wider
Etihad Campus, which also encompasses the City Football game Academy, a state-of-the-art performance preparation and youth evolution facility located in the heart of
E Manchester. Featuring a 7,000 capacity Academy Stadium, the Urban center Football Academy is also where Manchester Urban center Women’s Football Guild and the Aristocracy Development Squad train on a daily basis and play their competitive home games.
For more than information, please visit www.mancity.com.
SOURCE Sony Group Corporation
Source: https://www.prnewswire.com/news-releases/sony-to-become-the-official-virtual-fan-engagement-partner-of-manchester-city-football-club-301434147.html
