Ahead of Super Bowl 56, which kicks off at vi:30 p.m. Sunday, advertisers accept been releasing a steady torrent of 2022 Super Bowl commercials. While the tone of the ads varies widely, the prevailing trends so far include ’90s nostalgia, glory-heavy cameos, and an emphasis on humor over more than serious fare.
“Marketers are recognizing Americans have had a very heavy, difficult 2-yr period and are responding by bringing some good one-time-fashioned entertainment for Super Basin Dominicus,” Kimberly Whitler, marketing professor at the Academy of Virginia, told the Associated Press.
NBC sold out of its advert space briskly and said an undisclosed number of xxx-second spots went for $seven million, a bound from the $half-dozen.five one thousand thousand that final year’s ads went for.
Another trend to keep an eye out for? Crypto ads.
Advocates of the blockchain-based digital currency — which has captured the interest of investors and financial service firms alike — want to lure regular Americans too. Exchanges Crypto.com, FTX, and eToro have all announced Super Bowl ad plans, and others have been rumored but not confirmed.
Hither are all of the 2022 Super Bowl commercials and teasers released so far. While we’ve managed to catalogue more than than xl ads slated to run during the large game, in that location volition surely be enough of surprise commercials as well.
Amazon’s 2022 Super Bowl commercial shows existent-life spouses Colin Jost and Scarlett Johansson living in a world where Amazon’southward digital assistant Alexa can read your mind.
Amazon announces the NFL coming to Prime Video adjacent flavor.
AMC showcases its most popular shows in an ad for its new streaming service.
Avocados From United mexican states
Conan O’Brien’s longtime sidekick Andy Richter embodies a tailgating Julius Caesar in this Super Bowl ad for Avocados From Mexico.
Weed innuendos abound as Snoop Dogg and Martha Stewart star in the 2022 Super Bowl commercial for BIC EZ Accomplish lighter.
What does the future await like? Electrical, if automakers have annihilation to practice with it. With automakers back in full force this Super Bowl, BMW shows Arnold Schwarzenegger, every bit Zeus, the god of the sky (or in this commercial, the god of lightning) whose wife, Salma Hayek Pinault, gives him the EV BMW iX to spice up retirement.
Idris Elba keeps it simple for Booking.com in this Super Bowl spot.
Bud Light Difficult Seltzer Hard Soda
Bud Lite enlisted the mayor of Flavortown himself, Guy Fieri, to promote its new hard soda.
Bud Light NEXT
Bud Calorie-free Adjacent, a new null-carb Bud Light make expansion focused on Gen Zers, showcases an NFT in its 2022 Super Bowl commercial.
The Budweiser brand, absent final year, returns with a spot centered on one of its Clydesdale mascots. Later on it’south injured by jumping a barbed wire contend — a non-and so-subtle reference to the U.S. and the coronavirus pandemic — some other Budweiser mascot, a Labrador, a stableman, and a vet, assistance the Clydesdale recover and gallop once more.
Not to be outdone by its brethren at Bud Lite and Budweiser, Busch Light tapped Kenny G for its Super Bowl commercial.
A mom can’t stop telling the world about her positive motorcar-ownership experience in this 2022 Super Bowl commercial for Carvana.
Caesar sits down for a nice dinner with a group of legendary quarterbacks and his wife Cleopatra (Halle Drupe). The conversation chop-chop gets spicy.
Chevy premieres its first-ever fully-electric Silverado with an homage to “The Sopranos.”
Coinbase QR Lawmaking
This commercial, which is just a infinitesimal-long QR code, reportedly crashed Coinbase’s website.
This nostalgic commercial features basketball legend Lebron James talking to his younger self.
This commercial advertises an at-home COVID-nineteen examination and how to use it.
Cutwater Spirits – “Here’s to the lazy ones”
A canned cocktail company spoofs a classic Super Basin commercial format past saluting lazy people.
Disney+ “has the goats”
Awkafina stars in a cute, silly Disney+ commercial with a lot of goats.
Doritos/Cheetos Flamin’ Hot
Doritos will have several Super Bowl commercials, including the previously released wildlife spot embedded above and ane featuring rapper Megan Thee Stallion and singer Charlie Puth.
DraftKings – Fortune
Boston-based online betting company DraftKings released a teaser for its Super Basin commercial featuring actress Emily Jones telling viewers that “fortune awaits.”
Similar to its other Fortune commercial, here Emily Jones talks about how “life’s a gamble” while doing risky things.
Cryptocurrency trading visitor eToro aired a fantastical commercial featuring the classic Frank Sinatra song “Fly Me to the Moon.”
ETrade hinted in a teaser that it’south bringing back the spokesbaby that appeared in its Super Bowl ads from 2008 to 2014.
The spokesbaby is back and out of retirement to finish people from taking fiscal advice from memes.
Ewan McGregor taps into your latent pandemic-inspired wanderlust in this Super Bowl ad for Expedia.
This Bahamian cryptocurrency company commercial featured Larry David equally a technology skeptic.
Full general Motors
GM has enlisted Mike Myers for an “Austin Powers”-themed advert that features a reprise of his role as Austin Powers’ nemesis, Dr. Evil. Sidekicks played by Rob Lowe, Seth Green, and Mindy Sterling besides bring together.
The Boston-based razor company aired a commercial introducing their new exfoliating bar razor.
Google’due south advertizement for the Pixel 6 stars Lizzo and focuses on how the phone’southward camera highlights darker skin tones.
Ty Burrell makes some pretty poor purchasing decisions in this ad for Greenlight, a visitor that promotes financial literacy for kids and teens.
Hellman’s Mayo enlisted the assist of Pete Davidson and former Patriots linebacker (and current linebackers coach) Jerod Mayo in its Super Bowl commercial. In a spot reminiscent of the classic “Terry Tate, office linebacker” ads for Reebok, Mayo dishes out flying tackles for anyone who dares waste mayonnaise.
Irish gaelic Jump
At that place’due south some major “Midsommar” vibes in this Super Bowl spot for Irish gaelic Spring where stinky odors aren’t tolerated.
Kia showcases the Kia EV6, the brand’south commencement battery electric vehicle, in its ad, along with a beautiful “robo dog.”
In its kickoff Super Bowl commercial in 17 years, Paul Rudd and Seth Rogen relish some memories and some Lay’s Classic white potato chips.
“Lord of the Rings: The Rings of Ability” Trailer
The first real trailer for the Prime Video was seen for the first time during Super Bowl LVI.
Curiosity’s ‘Moon Knight’ Trailer
Marvel’southward new Disney+ show Moon Knight stars Oscar Isaac.
Facebook gives a glimpse of its vision of the Metaverse in a humorous advert that shows a discarded animatronic dog coming together upwardly with his pals again in the Metaverse.
In Michelob Ultra’s 2022 Super Bowl commercial, a bowling alley run past Steve Buscemi unites superstar athletes from beyond sports enjoying some bowling in their off fourth dimension: tennis smashing Serena Williams, former NFL quarterback Peyton Manning, the NBA’s Miami Heat all-star frontward Jimmy Butler, WNBA star Nneka Ogwumike, tiptop golfer Brooks Koepka, and U.S. women’due south soccer star Alex Morgan.
Michelob Ultra Organic Seltzer
Dorsum once again at the Superior Bowling Alley, Michelob will air a 2nd spot, this time for its ULTRA Organic Seltzer.
Netflix – The Adam Project
Netflix teases movies to come up in 2022 with a trailer for “The Adam Projection,” starring Ryan Reynolds.
This long commercial featured two adorable kids.
A straight-laced Eugene Levy is transformed into an activity hero past taking a drive in a 2023 Nissan Z sports car, alongside stars Danai Gurira and Dave Bautista. Catherine O’Hara also appears in Nissan’s new Ariya electrical auto.
“Nope” is a new movie by Jordan Peele.
Deion Sanders and his son Shadeur appoint in feats of strength during this Super Bowl ad for Oikos Greek yogurt.
Planet Fitness’ advert has narration by William Shatner and shows Lindsay Lohan working out, winning “Jeopardy!” against Dennis Rodman, and bedazzling Danny Trejo’south ankle bracelet.
Planter’s Mixed Nuts
Ken Jeong and Joel McHale star in this commercial virtually a classic debate — what’s the proper fashion to swallow mixed nuts?
Swedish car company Polestar introduces a new model.
In this amusing Super Bowl spot from Pringles, one human being lives out his life with his paw stuck in a tin of the manufacturer’southward tater fries.
A major cardinal for Intuit QuickBooks: Putting DJ Khaled in their Super Basin commercial ahead of tax season.
Actress Hannah Waddingham (“Ted Lasso”) stares down her poker tabular array competition in a Super Bowl commercial for e-commerce company Rakuten.
Anna Kendrick makes bad-mannered, by and large one-sided pocket-size talk with Barbie in this Super Bowl commercial for Rocket Mortgage.
If you’ve watched the Olympics at all, you’ve likely seen this Salesforce ad featuring Matthew McConaughey. The software company will air information technology during the big game too.
Your Cousin From Boston, meet Your Robot From Boston: Boston Beer Co. will run a Sam Adams Super Bowl commercial during the big game in thirteen markets (including Boston) which features Spot, a dog-like robot from Boston Dynamics alongside its regular pitchman, the goofy “Your Cousin From Boston.”
Kevin Hart is a real VIP in this Super Bowl commercial for Sam’southward Club.
Zendaya (“Spider-Man: No Manner Home”) shills seashells as Sally in this spot for Squarespace. (Say that five times fast.)
Taco’s Bell’s 2022 Super Bowl commercial is full of whimsy, features pop star Doja Cat, and takes identify in some sort of bizarre clown universe (which conveniently still features a Taco Bong).
T-Mobile Dolly Parton/Miley Cyrus “Do it for the phones.”
Dolly Parton and Miley Cyrus raise their voices to “do information technology for the phones.”
Zach Braff and Donald Faison reunite to sing a new version of “I Feel Pretty” from
West Side Story.
Toyota’southward advertizing, which debuted during the Olympics but will besides run during the Super Basin, tells the story of the McKeever Brothers, cross-state skiers who have won x Paralympic medals together. The company will also air a second ad featuring Rashida Jones, Tommy Lee Jones, and Leslie Jones
In a teaser for its 2022 Super Bowl commercial, TurboTax gave a sneak preview of a spot featuring “Ted Lasso” star Jason Sudeikis.
This Turkish Airlines commercial about connecting the world starred Morgan Freeman.
Uber Eats wanted to get across the message that you can order household items and other sundries from its delivery service, not just food. So its ad shows celebrities and other actors trying to swallow everything from cat litter to diapers. “If information technology was delivered by Uber Eats, does that mean I tin ‘Eats’ it?” “American Pie” actor (and Boston native) Jennifer Coolidge asks. Gwyneth Paltrow tries to consume a candle, Trevor Noah tries to eat a calorie-free seedling, and Nicholas Braun from “Succession” tries to swallow dish lather.
In a teaser, Verizon hints that it’s bringing back Jim Carrey to reprise his loathsome 1996 “Cable Guy” character for their 2022 Super Bowl commercial.
Vroom turns the deed of selling a car into a full-fledged musical number.
Wallbox showcases an actual lightning-strike survivor in its advert for its home electric-vehicle charger.
WeatherTech’s 2022 Super Bowl commercial gets straight to the point, highlighting the company’s product offering to help weatherproof your vehicle.
Winning Time: The Ascent of the Lakers Dynasty Trailer
This trailer was for a new HBO Max show about the Los Angeles Lakers.
Material from the Associated Press was used in this written report.
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