The Super Bowl commercials of 2022 are in the books, and it was a fun time, wasn’t it? Yes, the biggest night of football game was too the Super Bowl of ads. How else should the Super Basin alive stream go, anyways?
We got the two huge Marvel ads nosotros expected, as Marvel was tipped to drop Dr. Strange ii and Moon Knight teasers. The onetime turned out to be the much-bigger of the pair, which is of no surprise. It’s possibly revealed a major MCU move that’s been long expected.
Nosotros have not however seen a new Pixar’s Lightyear trailer, though Jurassic World: Dominion and Bel-Air got spots. The latter is already on Peacock, if you lot want to watch.
Super Bowl 2022 commercials highlights
- Cryptocurrency exchange platform, Coinbase premiered a baroque ad that was basically just a QR lawmaking bouncing effectually the screen. Scanning the code links to a $xv free crypto offer, and proved so popular it crashed the company’s app.
- During the Super Bowl Amazon debuted the start trailer for its upcoming Lord of the Rings series, The Rings of Power. This brief teaser doesn’t requite much away, merely has certainly got Tolkien fans talking.
- Afterward a brief sneak peak at the end of Spider-Human: No Way Home, the full Dr. Strange 2 trailer dropped during the big game. The action-packed trailer showcases what could be the darkest MCU movie to appointment, has the net request and “was that Patrick Stewart?”
- Super Basin commercials oft see actors step dorsum into famous roles and this year it was the turn of Jim Carrey to reprise his office from 1996’s The Cable Guy in a spot for Verizon.
- Carrey wasn’t the but actor returning to an iconic role for a Super Bowl commercial. Mike Myers also revived Dr. Evil from the Austin Powers moving-picture show series in an ad for General Motors. Seth Green, Rob Lowe and Mindy Sterling also reprised their roles from the legendary comedy serial.
Hey, it’south the guy who played Phil in Modern Family, and he has a retail therapy trouble. Supposedly Greenlight could take taught him how to avoid this.
Here’s Oscar-winning director Chloe Zhao’s Budweiser spot. Considering the clydesdales deserve high-end direction.
Why am I repose on updates … well? All of these ads? Well, we’ve seen them earlier tonight.
Idris Elba is and so charismatic, he tin brand a Booking.com ad interesting. Information technology’due south still a shock that the James Bail folks haven’t pulled the trigger yet.
I know I’m not talking virtually the game here, but that looked
Well, back to ads, as Amazon’s showing united states of america that nosotros should be afraid of Alexa’s power. Hither, we see what happens when one married couple — Scarlett Johansson and Colin Jost — continue lying, only to have their Alexa reveal their fibs.
And then, Ben Affleck had a gambling addiction, right? We forget that for the paycheck, right?
So, nosotros’ve gotten the LoTR series ad. Nosotros’ve gotten the listen-breaking Dr. Strange ii ad. What’s adjacent?
Did y’all know they actually want to brand Austin Powers 4? Well, this GM advertising with Michael Myers as Dr. Evil, Seth Green as Scott Evil and the residue of the villains, should go far obvious.
We will never get enough of Guy Fieri, especially now that we’ve been to Flavortown. Think Narnia, but in your fridge and filled with frosted tips.
That Lay’s commercial is so skillful that nosotros’ll proceed watching information technology, over and over again. Maybe my personal favorite of the night (peradventure because of the lack of crypto).
“Haven’t you e’er wondered, what else is out there?” Then begins the first teaser trailer for Amazon’s huge-budget Lord of the Rings show The Lord of the Rings: The Rings of Power. Watch above, and try to decrypt the secrets of this origin story of sorts.
This Google Pixel 6 ad about accurate capture of Black skin tones shouldn’t need to exist. The world of smartphone cameras shouldn’t accept had this trouble. Simply this is a success of an ad.
Ah a Scientology advertizing. That happened. It says nosotros tin can rise.
Jim Carrey is back equally The Cable Guy, who refuses to take the mod technology, for Verizon. And J. Lo really wants you to watch the Olympics.
I’m batting 0-2 on that, equally Verizon FiOS doesn’t serve my cake.
For those building a playlist, this is “Notwithstanding DRE.”
Dre is tickling the ivories exclusively for anybody who says rap has no musical instruments.
From “Forgot about D.R.Due east.” to “Lose Yourself,” Eminem is dusting off the big notes this night. Wonder if we’ll ever get a new Eminem anthology that is a big striking. Seems like his contempo opuses oasis’t hit the aforementioned mode.
Then, it’south all building to Eminem? Or a group number? Either way, Kendrick is killing it, “alright.”
Who had “M.A.A.d City (Human being Down)” on their halftime bear witness bingo card? Kendrick brought information technology to commencement his section of the evidence!
After Dr. Dre and Snoop started things off, surprise guest 50 Cent (who nosotros predicted over on our Super Basin 2022 live stream guide), has taken the Super Bowl Halftime Evidence stage. “In Da Social club” made also much sense.
Miss Mary made information technology a “Family Matter” afterwards.
An unidentified Jonas brother showed Leslie Jones, Tommy Lee Jones and Rashida Jones how to keep upwards.
Any Community fan worth their common salt is happy to see Jeff Winger and Ben Chang, or rather Joel McHale and Ken Jeong, reunite in this ad.
OK, it’s halftime-time! Should be getting more than ads, too. Or so we’d guess.
Larry David starred in an advertizing where he (rightly) mocks crypto trading, even though it’s an ad for crypto-trading company FTX.
Matthew McConaughey, unimpressed by space, stars in this ad that (rightly) mocks the metaverse and all the space race for … well … Salesforce. Which … ugh.
Jason Sudeikis is
darn charismatic, he could make us care about a TurboTax ad for one fleeting moment. That moment has ended, but it sure happened.
That Caesar’s Sportsbook commercial certain was something, wasn’t it? Some Mannings got some jokes their way, and the balance was … well, nosotros’ll keep seeing these ads everywhere won’t we?
That Candle had a Super Basin commercial moment in this weird Uber Eats ad nosotros’ve covered before today. Also, Cousin Greg (the egg!).
We missed the full version of the “Practice It For The Phones” commercial when it dropped earlier.
The vocalization of one-time punter, now SmackDown Live color commentary guy, Pat McAfee is the heard-but-unseen star of WWE’s first Super Bowl commercial since 1999.
Awkwafina stars in a Disney Plus ad that takes all the Marvel characters (and more) on Disney Plus, and gives us goat versions. Information technology’s a play on the “Greatest of All Fourth dimension” thing that probably sounded a lot amend on paper.
Anna Kendrick, Barbie and Skeletor in a Rocket Mortgage commercial? What in the MadLibs?
Jamie‑Lynn Sigler and Robert Iler gave us The Sopranos reunion we didn’t know we needed, in a Chevy Silverado EV ad.
Serena Williams, fashionably tardily as usual, caps off Michelob’s ad we’ve already talked well-nigh before today.
Originally shared much earlier today, the snippet of the NOPE trailer in a higher place is was simply the beginning. Y’all tin can encounter the whole thing below.
Meta/Facebook’s Meta Quest 2 advertising is amazingly not fun. Actually weird and creepy. Very on make.
Oh that was clever. A bouncing QR code on your screen, every bit its post-trailer still revealed, was a way to become people to sign up for Coinbase. What the heck is a Coinbase? Well, it’s a Bitcoin visitor, and since I ignore crypto currency, I’ll permit y’all accept that offer for $15 in free crypto, and basically play the lotto to endeavor to win three million in free crypto.
We don’t know who loves this Carvana ad. Information technology sure was annoying.
Check out our coverage of the Polestar 2, the EV that had a trailer that subtly seemed to mock Tesla CEO Elon Musk. I’m not our auto editor, and I live in NYC, so I’thou lucky enough to have a driver’south license.
It’s a new version of the Netflix 2022 movies trailer! We’ve reported a bit on this, including our initial reactions to The Gray Human and the Knives Out 2 first looks.
The more I think nigh those Marvel Studios trailers, the more I smile. Moon Knight looks weird and fun, and if Marvel is ready to unveil that large a reveal in the Dr. Strange ii trailer, who knows what awaits in the actual flick?
The Moon Knight trailer we were hoping for? Well, information technology doesn’t seem to deliver any new accents for Oscar Isaac, unfortunately.
In this Jurassic World: Dominion trailer, Ellie Sattler and Alan Grant are back, dinosaurs are running wild through polite guild and everyone else still alive in the Jurassic Park/World movies is still hither, besides.
So, people idea that was Patrick Stewart as Professor Ten in Dr. Strange two, which is wild.
Dr. Strange isn’t sleeping well, he says, at the start of the trailer for Physician Foreign in the Multiverse of Madness, “Every nighttime, I dream the same dream, the nightmare begins,” he notes. Then, nosotros see a whole lot of confusing things, and the Doc is arrested for his crimes confronting reality. And information technology almost sounds similar Patrick Stewart’s voice tin can be heard, and Wanda Maximoff appears besides, talking most things that don’t seem off-white (where are her kids?!).
With Headspace you lot tin can sleep with John Fable, according to this Super Bowl commercial. But just his voice, not the actual physical celebrity. Nosotros’re guessing that Chrissy Teigen vetoed that feature.
Kevin Hart evidently wants you to call up his VIP status at Sam’due south Guild is a huge deal. But it turns out it’south available for everyone with the right app.
Did y’all meet the very fine print nearly YouTube TV’s unlimited DVR in that ad? Those recordings don’t last forever, so don’t expect those shows and movies to last as long every bit they would on your (very slow) cable box. It’south not our top selection for the all-time cable TV alternative, but it’due south not bad either.
That Bel-Air trailer that just striking? It’s just a hint of what’southward to come up…
I’ve had my fair share of Flamin’ Hot Doritos lately (not the new Taco Bong tacos, but I almost did final night), so it’due south finally time for animals to feel the burn. And, of course, it’south prepare to a popular song. What’s less expected? The trounce for the popular track is made upwards of brute noises, much like the former “BUD,” “WEIS,” “ER.” frogs.
The offset Moon Knight trailer (above) didn’t really give us a strong hint about how trigger-happy the prove will be. We’re expecting a Super Bowl commercial for the Disney Plus series, and we’re very curious if information technology volition show off the reported TV-14 rating that the evidence will take.
Yes, nosotros take a Super Bowl commercial for the Sonic The Hedgehog 2 movie. Of grade, it starts with a pun and then nosotros become some more than of Idris Elba equally Knuckles. Plus, a Winter Soldier joke.
Lindsay Lohan’due south e’er been the discipline of rumor and speculation, and this Planet Fettle ad pokes at her entire history in the spotlight. And, yes, this is our first Danny Trejo spotting of the night.
Renée Zellweger is unrecognizable in this ad for The Thing Most Pam, a series nearly convicted real-life killer Pam Hupp where the honor-winning actress has donned a fat suit.
The MCU meets Schitt’s Creek in this Nissan advert with Eugene Levy, Catherine O’Hara, Brie Larson, Danai Gurira and Dave Bautista. All it’southward missing is Dr. Foreign showing up to explain why the multiverse crashes in every Super Bowl commercial.
A Pinnacle Gun Maverick ad that’s also a Porsche advertizing? That’s i way to try and make it seem less obvious that this movie was delayed more than a Dr. Dre or Guns North Roses album.
So, there’s going to be a sentinel party for the Lord of the Rings Rings of Power teaser trailer, which is set for eight:15 p.m. ET.
Zay-oos? Is that how you pronounce Zeus’ proper name? Well, it is when you’re a barista who’southward well-nigh to accidentally infuriate a man who can light him upwards with a big bolt.
Super Aureate Sunday, Dwayne “The Stone” Johnson tells united states in this pre-bear witness advertizing, is a one time in a lifetime event, where the Super Bowl and the Olympics are happening at the same time. Yes, a Super Basin commercial for the Super Bowl. It can happen, with the swell 1.
NBC just aired their teaser trailer for JOE VS CAROLE, a show nosotros’ve already talked about on this live blog. Tin can Peacock make a must-see prove out of an Netflix docuseries? Permit’s find out.
They never let this guy get a break, do they?
This Ambulance movie looks intense and corny. A weird combination, right?
So, while the Chainsmokers play, let’due south talk about music some more, every bit the team just talked about potential halftime evidence songs.
I’ll admit, I had to google who Catherine “Kit” Hoover is, but her pick of Eminem’south “Lose Yourself,” is a much improve pick than the track I’m worried Eminem will play (“Rap God”).
As for the other picks? I’m adept with everything, but I’d actually
if Kendrick played “Money Trees.”
This rap and R&B halftime show is extremely long-overdue. The NFL should be ashamed that information technology took this long. Yes, it’s often hard to go the right stars for this show, especially when the league’southward on bad terms with the culture (where is Colin Kaepernick playing these days?).
Yeah, the halftime show is almost like hosting the Oscars, information technology’s hard to be beloved and non simply got a bunch of cheap shots from the cheap seats. The people who hate rap will take their Twitter fingers on burn. Merely the rest of us? It’southward gonna exist a fun night.
We see there’s a whole app for the Halftime Prove. And, lol, no nosotros’re not downloading it.
The Super Basin commercials are the biggest ads of the year, or so they want yous to think? Michelob’s bringing a comical vibe for its spot with all the athletes. Let your inner Lebowski fly with appearances from Peyton Manning, Serena Williams, Alex Morgan, Brooks Koepka, Jimmy Butler and Nneka Ogwumike at the only affair bigger than the Super Bowl: a bowling alley named Superior Bowl.
Does it matter that T-Mobile’s ad with Miley Cyrus and credit to humanity Dolly Parton is the showtime time a godmother and goddaughter have joined forces for a Super Bowl ad? Nosotros’re not sure, but in this historic period of misinformation, we’re but hoping that’s a fact and that nosotros’re not forgetting about some ad from the 1990’due south. If you love music in ads, then you’re probably really happy with T-Mobile, which besides ran an ad with Scrubs stars Zach Braff and Donald Faison:
You’ve never really been to Flavortown if yous’ve never seen this Super Bowl commercial for Bud Calorie-free Seltzer Hard Soda. In this advertising, a society of Guy Fieri lookalikes — hidden inside the fridge, like some climate-controlled version of Narnia — prize flavor over all else. And yous’ll need to striking play to see their mayor feels about this alcoholic soda.
The charisma-deficient Mannings are beingness used as executives intended: for the Caesars Sportsbook Ads to tell people to set gambling limits.
Jason Bateman took a break from Ozarks season 4 part 2 to work on this electric vehicle advertising for the Hyundai Ioniq five. It’southward … kinda funny. At least when Bateman is scrunched into a tiny car.
I could accept chosen to not embed the Caesar’s gambling ads featuring J.B. Smoove and the Mannings, because I’ve got two reasons non to. First off: they’re not good ads. They’re loud, annoying and unfunny. Second of all? These ads are everywhere. And supposedly at that place’s i final advertising that Caesar’s is releasing for the big game — though the YouTube release is set up for ane a.k. ET on Mon (which may be a manner to keep us on our toes).
Also, Jeff Goldblum chosen them the Minnesota Bengals. Which is funny.
You don’t need to know nearly “six seasons and a movie” to bask this Planter’south ad reuniting Community stars Joel McHale and Ken Jeong. It’south all about a archetype fence: do you devour snacks by the scattering or eat with an intent, selecting one at a time?
Ah, the Chainsmokers performing “Closer.” Time to notice commercials to watch…
Nutrient waste product is a existent problem. And then, Hellmann’southward brought in onetime Patriots linebacker Jerod Mayo (get information technology, because of his last proper noun) to make an ad where he tackles people who he thinks are throwing away nutrient. Fifty-fifty
the ubiquitous Pete Davidson shows upwards to accept a tackle.
That crypto trading commercial starring Tom Brady? I’d actually hate to exist a Tom Brady fan watching that. Even with all of Brady’southward flaws and weirdnesses, this feels like a new low.
Based on this clip they just played, I’m just like all the NFL players in Super Bowl 2022: I have no thought what a monobob is. But that’s because I am not watching the Wintertime Olympics. Some people beloved this stuff, I was never an Olympics person.
Boston’south beer, Samuel Adams, has a perfect pairing here with Boston Dynamics. Yeah, the folks who make some of New England’s finest beers have teamed up with the mad scientists behind those robotic dogs that we think are going to accept the states all down somewhen during the robot uprising.
Aye, Hyundai is getting in on the Uncharted movie action. This ad, which just played during the Super Basin’s Football Night In America pre-testify coverage, shows the true heroes for every one of video game (and now movie) graphic symbol Nathan Drake’due south adventures: the folks who make clean Drake’s Hyundai Tucson.
Online retailer Rakuten actually wants to make a name for itself, and then it fabricated the same neat choice that Ted Lasso’s casting directors did: it brought Hannah Waddingham in. Simply this ad, which feels like a very low-stakes Casino Royale, volition send most people walking away thinking “oh wow, Hannah Waddingham is great,” rather than anything near Rakuten.
This Contrivance RAM trucks ad might exist exactly what some folks needed, a “Raminder” that it’due south about to be Valentine’southward Twenty-four hour period. We’re sure that the Super Bowl Halftime Testify crew won’t similar the proposition that y’all should duck out during that performance to find a gift. Just we don’t know what kind of gift you’ll be able to go far that short outburst.
Nosotros just saw a footling bit of this year’s Uber Eats Super Bowl commercial, the part with Jennifer Coolidge (The White Lotus) eating makeup. A whole infinitesimal-long version featuring Trevor Noah (Daily Prove), Gwyneth Paltrow (Broth) and even Succession’southward own Nicholas Braun is available to a higher place.
I mentioned the older Pringles ad earlier today, so let’s talk most the new one. This spot pays respect to every snacker who has ever gotten their hand a little lodged in 1 of those brightly colored tubes (I’ve got i near me to keep my energy upwardly, information technology’s the Scorchin Wavy Loaded Nachos).
The moral of the story? Just hold the tube up and let the chips slide out. Or else you might get stuck with that tube forever.
Nikki Bella and Terry Crews have brought a needed dose of personality to this pre-game prove. They’re judging and hosting, respectively, for the new season of America’due south Got Talent (which starts back up on February 21).
In a spot that is very much meant to look like an extract from i of their movies, Seth Rogen and Paul Rudd star in this Lay’s potato chips ad. We’re non sure why these two would get the munchies during the Super Bowl, simply we’re more curious as to what Rogen sees in his bride.
A social media post of Arnold Schwarzenegger every bit Zeus seemed besides practiced to be truthful for a funny movie, particularly since it just said “Feb.” And so, we wound up getting an-already released Super Bowl commercial with Arnie and Salma Hayek as Zeus and Hera, promoting BMW’s new electric vehicles.
Okay, NBC simply played its shorter version of the Super Bowl Halftime Show trailer, and I have to say that from my personal opinion? It’south and then much better. While I’d rather it have Mary J’s “Family Affair” (which Dr. Dre produced) in the clip like the total trailer does? Information technology completely skips over Eminem’southward meme of a vocal “Rap God.” I can just wish the actual halftime show does as well.
In a higher place, yous’ll find the full advert.
Edgar Wright isn’t the merely big-name managing director with work ambulation during the Super Bowl. Chloé Zhao, the Oscar-winning director of Nomadland (who also directed Marvel’s Eternals) directed “A Clydesdale’s Journey,” the higher up Budweiser spot. This Super Basin commercial has zero dialogue (this isn’t Mr. Ed 2022) just a lot of inspiring feels.
I hear them playing Kid Cudi’southward “Pursuit of Happiness” in the background of an NBC segment virtually Joe Burrow. And, somewhere, I bet Kanye West (if he’south watching) is angry about it.
This ad with Peyton Manning, Michael Strahan and some other football player? Not sure what they’re teasing, simply that was funny in its own right. Felt like a modernistic “wazzup?” in some way.
Oh, and if you haven’t seen this advertisement yet, expect to see it a
lot. Real-life couple Scarlett Johansson and Colin Jost are seen here in an incident with the Amazon Alexa AI that seems awfully reminiscent of the AI-gone-also-powerful film Her, which Johansson lent her phonation to.
The Scorchin Pringles ad, where teen tells his girlfriend’southward dad how good a kisser his girl is? I don’t know how I missed information technology because it’s not new at all (published final May on YouTube), only it’south good.
You remember all those fake shows in 30 Stone? Watching the pre-pre-pre-testify on NBC, I saw a spot for the Bravo series Beneath Deck, about people who own yachts — which really feels similar a machination of Jack Donaghy’s brain. Or is that just me?
A Super Basin commercial that I like? Promoting an NBC show I’ve never heard of? This clip for The Endgame where Morena Baccarin plays artillery dealer Elena Federova has me really thinking about setting information technology to be recorded in my DVR. Or at to the lowest degree that’s how much I miss the Firefly co-star.
My least favorite function of the Super Basin commercials is how I never recognize the athletes in the ads. So, give thanks you lot, Geico for calling out Ickey Woods as beingness the football athlete in your ad. I’ve got no thought who the guy in the Pizza Hut ads is. Pizza Hut didn’t put the ad up on their YouTube for me to cheque, either.
This “Stash” advertizing, though, that played after information technology, which is trying to make investing mainstream? Love the fine text that these are all actors.
In “weird to encounter you dorsum” ads, Jim Carrey changed out of his Robotnik costume for the Sonic The Hedgehog 2 flick long enough to go The Cable Guy for this Verizon 5G ad. And this makes me wonder something, seriously: has 5G really washed enough yet to merit Jim Carrey? The hype was high, just the results so far? This is just the trailer, of course. The full advertizing is beingness saved for the game.
Wondering how I’k watching Super Bowl 2022 and all of the pre-show festivities? Well, I’k watching the Super Bowl on Sling Television, my preferred live Telly service.
An NBC correspondant too just revealed that The Chainsmokers will be performing at the big game or possibly before it. I’m not certain. What I practice know is that at that place’s a rumor that the Super Basin halftime evidence featuring Dr. Dre, Eminem, Snoop Dogg, Mary J. Blige and Kendrick Lamar may also see 50 Cent join in on the fun, bringing some eastward coast fire to the westward declension thing.
Oh, and nosotros’ve got an update to Dwayne “The Rock” Johnson’s involvement with Super Basin 2022. Deadline reports that the XFL co-owner will announced in the NBC pre-game show, and he’s set up to deliver a “pre-offset voice communication.”
We’re thinking it won’t exist your standard spoken language, and that it could be more about “bulldoze” and “ability” and take a grade similar to the rap that Eminem will deliver in the Super Bowl Halftime Show 2022.
Who else just saw a flake of Peacock’southward Tiger King drama show JOE vs CAROLE in an ad set to Jefferson Airplane’s “Somebody To Love?” Well, nosotros’ve got the full ii-minute 45-second trailer for the upcoming show:
Carole Baskin is played by SNL great Kate McKinnon, and Joe Exotic is a little-less recognizable version of John Cameron Mitchell.
Oh, and wait at my lack of manners! I forgot to introduce myself. I’m Henry T. Casey, senior editor at Tom’due south Guide where I primarily cover streaming. And today, I’ve already made my wings, which y’all can run across below (I used J. Kenji López-Alt’due south recipe).
And in Super Bowl ads news, Willie Nelson’s partnered with … Skechers? Yes, Willie’southward all well-nigh finding comfort wherever he can in this spot using his song “On the Road.”
The weird thing nearly Super Bowl commercials is how they’re often leaked far in advance of the game. Advertisers pay all that coin simply to … well, play their own spoiler. Such is the case with the website-maker Squarespace. Its new ad starring MJ herself Zendaya (how excited are you for Euphoria flavour 2 episode six?) is already live.
But equally anyone who finishes that advertisement (or has a good ear for voices) will tell, she’south non the just superstar in the ad. We’re hoping 3 Stacks got paid well for that i. Squarespace would never pay someone in spider web-hosting, right?
And hello to all you early arrivers: we’ve got a little treat.
Early this forenoon, Universal Pictures dropped the trailer for Jordan Peele’southward new motion-picture show “NOPE.” While this trailer starts off with the story of the kickoff Blackness-owned horse trainers business organisation in Hollywood, things get creepy real fast. Starring Keke Palmer, Stephen Yeun and Daniel Kaluuya, this trailer is teasing a ton of supernatural activity, an upset horse and “a bad miracle.”
Debuting in theaters on July 22, 2022, NOPE may stand for “Not of Planet World.”
Are you going to be watching the Super Basin on Roku? We wouldn’t be shocked, every bit the visitor makes our top selection for the best streaming device.