Attention all business concern owners! We accept some major news!
According to the National Retail Federation, Valentine’s Mean solar day spending in the US is expected to achieve $23.9 billion in 2022.
What does this mean for you? Americans are gear up to splurge on gifts for their loved ones, so there’due south a viable sales opportunity. If you play your cards right, V-Day celebrations tin can rack up your business organization a expert bank check.
The trouble is… Your competitors know this, too. Then, you lot’ll need to work extra difficult to outdo their Valentine’s Day marketing campaigns.
Read this guide to get inspired by brands who accept won Valentine’southward Day by continuing out from the crowd; learn seven Valentine’southward Twenty-four hours marketing tips that volition elevate your concern; find out nearly alternatives to Valentine’s Day and get a hand-picked selection of the best VistaCreate Valentine’due south 24-hour interval templates and Instagram captions.
Examples of brands that won Five-Twenty-four hours past taking an alternative route, and cardinal takeaways for businesses
As shortly equally February knocks on the door, our social media feeds get flooded with different shades of pink and red — a clear indication that Valentine’due south Twenty-four hours is right around the corner. Both brands and individuals are to blame.
Then, if you want to stand out from the crowd and get more exposure than your competitors, y’all need to put a skillful amount of try into developing your 5-Twenty-four hour period marketing campaign.
For inspiration, nosotros’ve put together a list of businesses that owned Valentine’south Day by surprising their audience with unconventional Valentine’south Day marketing.
#1 — Backwash Services LLC
You tin utilise Valentine’southward Day to post on social media regardless of the manufacture your business operates in. Aftermath Services LLC and their Death to Valentine’s Twenty-four hour period campaign is living proof.
Back in 2014, Aftermath Crime Scene Cleanup — a visitor that specializes in crime scene cleanup and biohazard remediation — looked at the traditional Valentine’due south Twenty-four hours colour palette from a different perspective. They interpreted the colour ‘cerise’ as ‘blood’ and ‘passion’ so intense information technology led to murder.
For Valentine’s Day, they produced both a truly gruesome and super artistic infographic to share with their social media followers. In the infographic, the company recognized that not all love stories have a happy ending; sometimes, they result in a crime of passion that requires a lot of cleanup.
To celebrate the holiday, Aftermath broke downwards the biohazard cleanup process of several infamous cases of “love gone wrong”: the double-suicide of Romeo and Juliet, Sharon Stone’s character in ‘Basic Instinct’, and the notorious crime couple Bonnie and Clyde.
Valentine’s Day marketing tip #ane:
To make your business concern stand out from the oversupply of love-obsessed brands that mail similar Valentine cards to gloat the vacation, focus your Valentine’southward marketing activities on what your company specializes in. In that location’s always a manner to necktie in a mainstream holiday with your area of expertise; y’all merely need to discover it!
#two — Hotels.com
Some other company that chose to focus on singles rather than coupled upwards customers on Valentine’south Twenty-four hour period, and succeeded with their holiday marketing is Hotels.com.
In 2021, the famous service for hotel bookings offered its customers an opportunity to go some closure after a bad breakdown, and placed a ‘hotel listing’ for all the former lovers who did them incorrect — the dumpster.
“If at that place are two truths on which we tin all agree, it’s that we accept a terrible ex who should be left in the past, and travel is e’er one of the best forms of self-love. It pays to be petty, especially when your ex is trash!”
Everyone who ended their relationship with an ex on a sour notation could pay a visit to hotels.com/vdaydumpsterstay through Feb. 12 and tell the visitor why their trashy ex deserves a trip to a dumpster. So, they were also prompted to mention their dream hotel stay (without the ex, of course).
All entries were given a fictional booking confirmation email for the ex’due south imaginary Dumpster Stay for the V-24-hour interval. What a sweetness revenge! Especially considering that 15 broken hearts besides had the hazard to win a $300 Hotels.com souvenir card with no expiration for their entry.
Valentine’s Solar day marketing tip #2:
Use V-Day to appoint with your customers and listen to their stories. Then, consummate your Valentine’s mean solar day marketing campaign with a sweet (cash?) prize for your customers. Ideally, inject humour into your campaigns in the light of the nature of your business concern.
#3 — Junk Male monarch
The topic of taking revenge on trashy exes is specially hot on Valentine’south Day.
Another example of a business that successfully spinned the vacation of love effectually, focused on the basic human emotions, and tied it to their surface area of expertise is Junk King, a junk removal service.
How does Valentine’southward Twenty-four hours tie in with junk removal, yous may ask? The answer is obvious — failed love stories ofttimes outcome in a huge pile of personal holding that ex-lovers leave backside at each other’s houses afterwards the breakup.
For Valentine’s Day 2020, Junk King launched a Valentine’southward campaign that allowed people from all over the US to finally kick their exes out of sight and out of heed, for good. Literally.
As a function of the Dumptruck or Lovestruck campaign, the junk removal visitor sent brilliant red dump trucks to several major Usa cities. People could dump the junk left behind by their exes for free.
It’due south not all doom and gloom, though. To celebrate new beginnings, the company also held a social media competition for couples moving in together. Happy couples could submit a photograph of themselves on Facebook with the hashtag #JKLOVEStruck, tag their local Junk King franchise, and enter to win a gratis dump truck service for the big motion.
Heavy hearts deserve a junk haul. Whether yous’re full of love or loveless, Junk King will win you over this Valentines season. Contact united states to see whether the Lovestruck or the Dump Truck will whorl upwardly to your local Junk King. pic.twitter.com/13RIMrJqOy
— JUNK KING (@JunkKingCorp) Feb ix, 2020
Valentine’due south Day marketing tip #3:
Valentine’s Day tin generate lots of user-generated content, so don’t miss out on an opportunity to become large on social media with your campaign.
#4 — Dental Newsweek
Being in love is a wonderful feeling: y’all get butterflies in your stomach just thinking most your loved one, y’all can’t eat, and your cheeks blush multiple times a twenty-four hours.
Jeez, on second thought, beingness in beloved does audio a fleck like a disease. Oops!
Dental Newsweek, a magazine for the dental industry, noticed these similarities in their Valentine’s Day Facebook mail service, likewise. In the publication, the visitor compared being in dearest to needing a root canal.
Valentine’s Day marketing tip #4:
Fun marketing creatives are jump to bring you more than exposure on social media than regular ‘Happy Valentine’s Solar day” posts. Unleash your creativity and don’t be scared to think outside the box— it tin can generate you lots of social media appointment and a couple of new leads, likewise!
#5 — The Trunk Shop
In schoolhouse, before you lot got coupled upwards and realized the large ability of romantic love, every Valentine’s Twenty-four hour period you’d make valentines for your friends and family. Why not revive that tradition and celebrate Valentine’s Day a bit differently this yr? Ane of the more than recent The Body Shop Valentine’s 24-hour interval campaigns proves that it tin exist a success!
Instead of celebrating the beauty of romantic love, The Body Store decided to celebrate an equally as cute ideal love and prompted its customers to give a kiss to their gal pals.
In 2018, the make launched a #SendingAKiss contest that encouraged The Trunk Store followers to blow a osculation to a friend through Instagram. The winners received souvenir packs with freshly released fruit-scented lip balms for themselves and their loved ones.
Want to WIN some fruity goodies for you and your Galentine’s?💄
1. Follow @thebodyshop on Instagram
2. Share a selfie on IG of you blowing a kiss to your friend
3. Include #United states of america & #SendingAKiss in the explanation.
T&C’due south: https://t.co/e7atQyc4WX.
All entrants must exist 18 or over. 💗 💋 picture.twitter.com/n4Qk6oKhdz
— The Torso Shop USA (@TheBodyShopUS) January 31, 2018
Valentine’s 24-hour interval marketing tip #5:
Release Valentine’s Day-themed products and support their launch with a social media marketing campaign. A competition with a cause works wonders!
#6 — AAUW
There are many shapes and forms true dear can accept.
Today, you no longer have to focus your Valentine’s Twenty-four hours marketing activities around lovers. You can celebrate the type of love that your business organisation preaches.
For case, back in 2017, the American Association of University Women, a non-profit organization that advances equity for women and girls, offered its Twitter followers an culling pack of vacation cards.
In the tweet, AAUW shared a visual with slogans similar ‘Raise the wage’, ‘Paid get out’, ‘Child intendance’, and ‘Equal pay’ on traditional heart-shaped stickers, challenge that’s the but sweet talk they want. They also included a link to their collection of feminist valentines.
This #galentinesday, here are the Valentines your feminist heart desires: https://t.co/bXFb2INSU1 #equalpay moving-picture show.twitter.com/o9C8ig8h46
— AAUW (@AAUW) February 12, 2017
Valentine’s Day marketing tip #six:
Use the vacation to raise sensation about your cause and empower your followers and customers.
#7 — SaveUp
SaveUp is a prize-linked savings program that rewards members for saving money in return for the take chances to win prizes.
One Valentine’s Day, the company created an infographic with stats on how much coin people in the United states spend to celebrate honey, on average.
“Valentine’south Mean solar day: The Economic science of Love” explained how the money people spend on Valentine’southward Day could be used for a down payment on a dwelling house. It also offered tips for low or no cost means to spend the evening.
Valentine’s Day marketing tip #7:
Stay on-brand in your Valentine’southward Day marketing messages and make certain every mail yous share with your audition offers value!
If non Valentine’south 24-hour interval, then what? Galentine’s Day — A fun culling for your social media marketing
While Valentine’southward Day is a large matter, it’southward non your only option. If your business isn’t too much of a lovebird — don’t forcefulness it. At the end of the day, information technology’s more important to stay on brand in your marketing communications, than to fill up your social media feed with a pink and carmine post on February 14.
Besides, in that location’s a cracking alternative. A Galentine’s Day marketing campaign will help you kill two birds with one rock — y’all’ll both partake in Valentine’s Day activities and stand out from the crowd.
Falling on Feb 13, Galentine’s Twenty-four hour period — a holiday to celebrate female friendships — is a spin on the traditional vacation of dearest.
Galentine’south Twenty-four hour period was kickoff introduced to the general public dorsum in 2010 by fictional Parks and Recreation graphic symbol, Leslie Knope:
Every February thirteen, my lady friends and I leave our husbands and our boyfriends at domicile, and we merely come and kicking it, breakfast-style. Ladies jubilant ladies. Information technology’s like Lilith Fair, minus the malaise. Plus frittatas.
Soon later on the episode of the serial went on air, real-life women, also, started celebrating this vacation and bringing it more attention.
Today, 12 years afterwards, Galentine’s Day is nearly equally as large of a deal as Valentine’southward Mean solar day. It’s a well-known and well-loved occasion for businesses to celebrate relationships between gal pals, mothers and daughters, sisters, and other women.
In fact, according to a recent study from the National Retail Foundation,
“the corporeality consumers are spending on friendships is increasing equally more customers are looking to celebrate friends and non just significant others.”
Your concern, too, tin hop on the tendency. Here are a couple of Galentine’s Day campaigns y’all can launch:
- Run a social media contest for friends.
- Offer curated Galentine’due south Solar day packages with some of your about popular products for customers to ship to their friends.
- Send an email entrada.
- Start an Instagram Stories flashmob.
VistaCreate templates for unconventional Valentine’s day marketing
Regardless of what your business decides to do for Valentine’southward Day, your marketing activities won’t be consummate without great designs.
VistaCreate has a collection of astonishing Valentine’s Day templates (both traditional and unconventional) that yous can customize to fit your business needs.
Utilize this template
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Apply this template
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Best Galentine’southward captions for your Insta-game
Of class, no Galentine’southward 24-hour interval social media publication would be complete without a killer caption. Celebrate Galentine’s Day with your customers past saying this:
- “What’s Galentine’s Day? Oh, it’s only the all-time twenty-four hours of the year,” — Leslie Knope
- “You lot are the most beautiful, glowing, sun-goddess e’er.” — Leslie Knope
- “Girls just wanna accept fun.” — Cyndi Lauper
- A adept friend knows all your stories. A best friend helped you create them.
- Love is cute. Friendship is better.
- A girl tin can survive without a fellow, but she can’t survive without a all-time friend.
- “Truthful friends are similar diamonds — vivid, beautiful, valuable, and always in style.” — Nicole Richie
- “Everyone knows you tin can’t choose your family, only you lot can choose your friends.” — XOXO Gossip Girl
To sum everything up…
The divergence between an average entrepreneur and a great one is that the latter thinks outside of the box. Some rules are meant to be cleaved: even the well-nigh traditional holidays like Valentine’s Twenty-four hours tin can be looked at from a different perspective.
To make your Valentine’s Day marketing campaign a huge success, break out of the conventional way of thinking virtually this vacation of love, use new opportunities and find new angles.
If y’all’re a small business concern possessor or entrepreneur, y’all can make your social media campaigns happen on your own. Try VistaCreate to create a Valentine’s Solar day marketing campaign for every social media your make uses — we have it all!