PLANO, Texas,
Feb. 8, 2022
/PRNewswire/ — When the coin flips in Super Bowl LVI, snacks will be center phase and creating smiles more than ever in gatherings of friends and family unit nationwide. The fifth-almanac Frito-Lay Snack Alphabetize institute well-nigh all (94%) adults concord snacks have the ability to create enjoyable moments.

“The Super Basin is not only about football game, it’s about gathering to brand happy memories with friends and family,” said
Mike Del Pozzo, SVP Sales & Chief Customer Officer, PepsiCo Foods Northward America. “This yr, the snack table volition feature Cheetos Flamin’ Hot, Doritos Spicy Sweet Chili and Doritos Flamin’ Hot Cool Ranch because more than eight out of 10 Americans will be enjoying spicy snacks.”

This year’southward Frito-Lay’southward
U.Due south. Snack Index
revealed 84% of adults are looking frontward to commercials that accept a nostalgic feel to them. Thankfully, Lay’s delivers a journey down memory lane with a new Super Bowl entrada that will remind people to Stay Gilt™ throughout life’s moments. America’s favorite irish potato chip is returning to the Super Basin for the first fourth dimension in 17 years with an in-game spot filled with good times and even some hilarious mishaps sure to make people smile.

“In America, football, snack foods and fun go together,” said
Elizabeth Avery, president and CEO of SNAC International, the only snack-centric trade association. “Regardless of where yous’re watching the big game this yr, we know the basin of snacks will be at the center of your Super Bowl huddle.”

Co-ordinate to recently released data commissioned by SNAC International, there has been an increase in total snack food sales, which jumped during Super Basin Week 2021 to 12.5% or
$487 1000000.

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The Snack Alphabetize
also establish that preferences, specially those of Gen Z (79%) and Millennials (83%), lean towards spicy snacks as their go-to during Super Bowl Sunday, making this a special occasion to branch out from their regular choices and experiment with new flavors. To satisfy our consumers, for the first time, Frito-Lay’south Flamin’ Hot® brand will take its own commercial featuring both Doritos® and Cheetos®, showing fans what the world would look like with a little more heat with “Unleash Your Flamin’ Hot.

Irish potato chips are the most popular snack as 52% of consumers chose this classic equally ane of their summit three favorite snacks. This popularity has led to high demand, with 71% of consumers planning to take potato chips available at their Super Basin parties.

Overall, the food and beverage commercials are about beloved by two of three (60%) Americans, with fans’ side by side favorite beingness those with animals (18%) and technology (ten%). Nevertheless, Super Bowl commercials will not just be watched during the game – 31% of adults program to watch the Super Bowl commercials via social media, with all audiences near excited to sentinel funny (94%) and uplifting (88%) commercials that will create shareable and happy moments.

Additional market trends andU.Southward. Snack Index highlights show:

Nonetheless a beloved for classic flavors

Keepin’ it casual and fun for Super Basin Sunday

  • Snacks are a more than casual and relaxed role of Super Bowl Day as almost half (49%) plan to consume them past sharing right out of the pocketbook.
  • Compared to 2021, more plan to host a Super Basin gathering this year (17% vs. seven%)
  • A bulk of adults (72%) plan to option upward their Super Basin snacks at the grocery store, up five% yr over year, compared to 8% who volition order them online for delivery and some other seven% planning to grab theirs at a convenience shop
  • When ownership snacks for the Super Bowl this yr, 91% are looking for snacks that are tried and true favorites that are as well like shooting fish in a barrel to find in stores
  • Consumers also express a preference for snacks that are low-priced (83%), and when it comes to sharing, 72% of adults prefer a larger, family-size for sharing rather than a diversity pack of single-serve snacks. Despite this, almost one-half (49%) plan to eat snacks correct out of the bag

Snacking will await different in
Los Angeles, but both will be health conscious this Super Basin.

  • Cincinnati Super Bowl fans tend to shy away from choosing spicy snacks over non-spicy snacks (46%), while the majority of L.A. fans (54%) dear them.
  • Fans in
    Los Angeles
    love to pair their Super Bowl snacks with guacamole (71%) and salsa (62%); those in
    prefer salsa (55%) and buffalo chicken dip (46%), but while snack choices may wait different a majority in both
    (51%) and
    Los Angeles
    (65%) will pay more than attention to the contents and ingredients of snacks this game solar day
  • While both cities share potato chips equally their favorite snacks (60% Cincinnati vs 47% L.A.), Los Angelinos expressed a unique dear for cookies (37% L.A. vs. 29%
  • Cincinnati
    residents are more than probable to be inspired to endeavour new snacks by friends or family (29% Cincinnati vs. 23% L.A.) while those in
    Los Angeles
    are more probable to be persuaded past shop displays (32% L.A. vs 21%
  • Cincinnati
    boasts a higher number of football fans with 45% proverb they are avid football fans, compared to 34% of Los Angelinos who say the same
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For more than information, visit: Frito-Lay is an Official Sponsor of Super Bowl LVI.

Survey Methodology

This poll was conducted betwixt
Jan 21-January 22, 2022
among a national sample of 2210 Adults that plan to watch the Super Bowl this yr. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on gender, educational attainment, age, race, and region. Results from the total survey accept a margin of mistake of plus or minus 2 percentage points.

Near Frito-Lay North America

Frito-Lay North America is the $18 billion user-friendly foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Frito-Lay snacks include Lay’south and Ruffles murphy chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The visitor operates xxx+ manufacturing facilities across the U.Southward. and
Canada, more than than 200 distribution centers and services 315,000 retail customers per week through its straight-store-commitment model. Learn more well-nigh Frito-Lay at the corporate website,, on Twitter fritolay, on Instagram @fritolay and on Facebook Frito-Lay.

SOURCE Frito-Lay