Feb. ii, 2022
/PRNewswire/ — Football game’due south biggest twenty-four hour period is near hither. Each year, millions of Americans huddle to watch the “Big Game” and enjoy some great-tasting Miller Lite. Simply why stick within the confines of the stadium (or your living room) when there’south a whole metaverse out there to explore? This twelvemonth, Miller Lite is bringing game day and Miller Time where they’ve never gone before. Welcome to the Meta Lite Bar, the first-e’er brand hosted bar in the metaverse and the simply place you’ll grab Miller Lite’due south “Big Game” ad.
If there’s one thing the metaverse needs, it’due south a bar stocked with Miller Lite. To brand the digital universe feel more similar the existent one, Miller Lite is building something simple that people know and love: a classic tavern. On
8 a.g. ET, fans tin stroll on over to the Meta Lite Bar in Decentraland. Patrons (21+) are invited to enjoy an immersive, communal experience with interactive features, virtual pilsners, and a take a chance to have their
Sunday football celebration paid for past Miller Calorie-free with the Virtual Cheers for Existent Beers giveaway.
Information technology’s all “fun and games” at the Meta Lite Bar – visitors tin can collaborate with a slew of classic bar fixtures. Pace up to the plate with darts or billiards, give the halftime evidence a run for its money by taking to the bar stage with digital instruments, snap an actual meta-selfie in the photo booth, select some tunes on the vintage jukebox and more. A nighttime in doesn’t hateful you can’t have a wild night out in the metaverse.
“While many brands are showing upwardly in the metaverse right now, Miller Light is doing things differently by keeping 1 foot in the virtual globe and another in the existent world,” said
Sofia Colucci, global VP of Miller family unit of brands. “Nosotros’re using our Meta Lite Bar to encourage real-life hangouts over existent-life beer by giving guests a adventure to score their stock of game-mean solar day Miller Lite on us. Now, you and your avatar can enjoy Miller Time with friends.”
Miller Lite has a long history of imaginative advertising both in and out of the “Big Game,” despite attempts from competitors to deter. From feel-good commercials in the 70s and 80s to final twelvemonth’s “Ridiculously Long URL,” Miller Calorie-free continues to observe creative and innovative ways for beer lovers to enjoy their favorite lite beer. This year, Miller Low-cal’southward Meta Low-cal Bar is the but identify you’ll catch the first-ever “Big Game” ad in the metaverse, premiering in full-length on
Sun., Feb. thirteen. To celebrate the premiere, the Meta Lite Bar will have limited quantities of exclusive clothing Miller Light NFT swag for registered Decentraland users with a crypto wallet starting
Before and on the “Big Game,” go virtual to become your
Sun football commemoration paid for by Miller Lite with the Virtual Thank you for Real Beers giveaway. It’s like shooting fish in a barrel to enter: Visit the Meta Calorie-free Bar in Decentraland via millerlite.com/metalitebar, pour yourself a beer from the aureate bar tap, and follow the prompt to instantly learn if you won! From
February. 7 to Feb. thirteen, an average of 10 patrons daily will win
cash (real, not crypto) to stock IRL game day parties with great-tasting Miller Light and more than. Stop by to bring the complete Meta Lite Bar feel (and beer) home.
Miller Lite Meta Lite Bar was co-created by DDB Chicago and DDB San Francisco. For more info on the Meta Low-cal Bar, visit millerlite.com/metalitebar. Follow Miller Calorie-free on Instagram, Facebook and Twitter, or visit www.millerlite.com to stay up to speed on the latest news and info.
Abbreviated Giveaway Rules:
NO PURCHASE NECESSARY. Promotion begins at or about
seven:00 AM CT
and ends at
11:59:59 PM CT
2/13/22. Open just to legal residents of the 50 United states of america/DC who are 21 years or older. Click Here for Official Rules, including how to enter, odds, prize details, and restrictions. Void where prohibited. Msg&information rates may apply.
About Miller Brewing Company
Miller Brewing Company was founded in 1855 by Frederick J. Miller when he purchased the Plank Road Brewery in Milwaukee, a urban center he chose as the all-time place for a brewery given its access to great water. Miller Lite, the original not bad-tasting light pilsner beer, (MillerLite.com, Facebook.com/MillerLite, @MillerLite on Twitter, YouTube.com/MillerLite) was introduced nationally in 1975 and is amongst the top-5 selling beers in the
United states. The brewery’south oldest indelible beer is Miller High Life (MillerHighLife.com, Facebook.com/MillerHighLife, @MillerHighLife on Twitter). Known as the Champagne of Beers, it was introduced in 1903 and nonetheless is brewed with the same yeast strain that Miller carried in his pocket from Germany. Miller Genuine Draft (MGD.com, Facebook.com/MillerGenuineDraft, @Miller_Global on Twitter), introduced in 1986, is the original cold-filtered, packaged typhoon beer. Miller Brewing Company is office of the North America business unit of Molson Coors Drinkable Company. Larn more at MolsonCoors.com, at Facebook.com/Molsoncoors or Instagram and Twitter with @MolsonCoors.